Some might cite The Blair Witch Project or Paranormal Activity to dispute this. Wrong. They are the exceptions. And by definition, exceptions are RARE. For every rare indie film that is a massive hit there are failures aplenty. And consider this (which most people don’t know): Those two exceptions (The Blair Witch Project and Paranormal Activity) had massive amounts of P&A placed behind them – so they followed the Hollywood business model – and it worked.
You can make the most beautiful film in the world, but, if nobody knows it is playing, there are empty seats. Theaters are businesses. They are unoccupied real estate if no one comes. And if that lasts for...
FREQUENTLY ASKED QUESTIONS
If I produce a quality film, can I get theatrical distribution?
It is difficult to answer this in a simple yes or no fashion without additional information. That being said, if you have a quality film, own all the rights, and have planned ahead, then the answer is Yes.
Should I distribute my film theatrically myself?
The Answer is no. Unless you are looking to screen one engagement in a local theater where the production was produced, then No! Many reasons behind this answer; You are a film maker, not a film marketer, there is a major difference. Many bookers and film buyers for larger chains will not talk to film makers directly. Bookers and buyers know the markets and how to cultivate them, offering best strategy for success.